Since 2001, BMW has worked with Hollywood talent to produce a series of short films called "The Hire." This innovative marketing approach has won critical acclaim, and will be ending on October 21, 2005. The films featured Clive Owen as a driver-for-hire in a series of sticky situations. There are in total 5 digital short films showcasing the works of some of the best filmmakers around the globe. All films are executively produced by David Fincher and include the work of internationally acclaimed dierctors such as John Woo, Ang Lee, John Frankenheimer, Wong Kar-Wei, Guy Ritchie and Alejandro Gonzalez Inarritu. Don't be fooled into thinking that the project is solely an attempt by BMW automobiles to promote the art of cinema. Every short involves a particular make of BMW in an intelligent mould of product placement. Other than this fact, the productions are very skillfully and tastefully created as with filmmakers of such calibre.If you've never seen these films, do yourself a favor and check them out at the read link. 'Star' is probably one of my favorites, both for comedic value and the stunt driving.
View them here: http://www.chasingthefrog.com/BMW_Films/bmw_films2.htm
No comments:
Post a Comment