Making of Master Of The Road - Yokohama

Here's how it's like storyboarding a 3d commercial for 'Yokohama' entitled Masters of the Road featuring Samurai bikers, love to see their detailed drawings and their concept phase.

The commercial is set in Japan’s Sengoku or Warring States period (mid 15th century to early 17th century) and portrays armoured samurai warriors making high speed charges in various conditions while riding Yokohama tyres in place of their trusty steeds.
The samurai figure was chosen for both its strongly identifiable connection with Japan and to represent the performance qualities embodies in Yokohama tyres. The manufacturer reports that the “Master of the Road” commercial was shown in a number of countries, primarily Russia, and in these markets it inspired great public interest in the samurai and “dramatically improved” the Yokohama brand’s recognition and performance. Awards committee chairman Toshiaki Nozue commented “this is a good piece of work. It represents the product well and it has strong visual impact and a sense of speed.” The commercial received positive feedback for both its concept and planning and the quality of its execution. McCann Erickson Japan Inc. was responsible for the production.

The "Japan IAA Best Advertising Award" is sponsored by the Japanese chapter of the International Advertising Association. The organisation works in cooperation with FOX International Channels and holds the aim of improving the standard of international advertisements in Japan.



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http://global.yokohamatire.net/mediacenter/advertising/advertising_masteroftheroad.html