Bless (Paris, Berlin) and Abake (London)

Bless is one of the hottest and most unusual fashion labels around. It was formed by Desiree Heiss and Ines Kaag, who met as fashion students in Paris and found they had a lot in common, so they formed Bless (named after a favourite Berlin bakery) in 1997, which they run together despite being based in Paris and Berlin respectively.

Click http://www.bless-service.de/

Set up in 2000 by a cosmopolitan quartet of graphic design graduates. Abake is probably best known in Asia for a logo it made for AIR and a sleeve design it did for a Daft Punk release. But its members would really rather talk about Sexy Machinery, a magazine they edit with a couple of architects and a textiles designer or Kitsune, a record label they co-own with 2 french guys.

Click http://www.kitsune.fr/

The Hire, a BMW Digital Film Series

Since 2001, BMW has worked with Hollywood talent to produce a series of short films called "The Hire." This innovative marketing approach has won critical acclaim, and will be ending on October 21, 2005. The films featured Clive Owen as a driver-for-hire in a series of sticky situations. There are in total 5 digital short films showcasing the works of some of the best filmmakers around the globe. All films are executively produced by David Fincher and include the work of internationally acclaimed dierctors such as John Woo, Ang Lee, John Frankenheimer, Wong Kar-Wei, Guy Ritchie and Alejandro Gonzalez Inarritu. Don't be fooled into thinking that the project is solely an attempt by BMW automobiles to promote the art of cinema. Every short involves a particular make of BMW in an intelligent mould of product placement. Other than this fact, the productions are very skillfully and tastefully created as with filmmakers of such calibre.

If you've never seen these films, do yourself a favor and check them out at the read link. 'Star' is probably one of my favorites, both for comedic value and the stunt driving.

View them here: http://www.chasingthefrog.com/BMW_Films/bmw_films2.htm

Flights effect on our world

Project name: Polar Bear
Client: Plane Stupid

Do you know that even Short-haul flights have impact on the climate ?
The agency used Polar Bears because they’re a well understood symbol of the effect that climate change is having on the natural world.

Creative agency: Mother
Planner: MotherAgency
Production company: Rattling Stick

Tokyo's 6 Storey Gundam !!

I remember growing up and watching Gundam on saturdays.
But now imagine seeing a 1:1 replica of a Gundam robot, at 59 feet (18 meters) tall, weighing 25 tons!! at your neighbourhood.





Check them out!
Regards
J. Lee